How to Grow a Plumbing Business: 3 Proven Strategies
Growing a plumbing business can be a challenge, especially if you don’t have a proven strategy for success. At Accurate Leak and Line, our franchise owners get that strategy, along with a plumbing business that stands out from the competition. Growing your business requires consistent oversight as market demands shift and customer demand evolves. However, you can choose to do it with a network rather than doing it alone. We’ll talk about that later, but first, here are a few strategies that can help grow your plumbing business.
Strategies on How to Grow Your Plumbing Business
As an established business, there are three strategies you can use to grow:
- Invest in a marketing plan to reach more people who could use the services you currently provide.
- Target a new customer group that could benefit from your current services.
- Onboard a new plumbing service to expand what you offer.
Strategy #1: A Marketing Plan
Take a good look at your current customers. Review your invoices for the past one to two years for the location of the work, the services provided, and any additional notes on the job. Perhaps the homeowner was impressed that you could attend to the work so quickly, or maybe the call was an emergency for a commercial business. Record any reason customers gave for contacting your business.
When you have this information, see how it aligns with your current marketing work. For example:
- Does the language on your website reflect the reasons customers are calling you?
- Do your social media posts address the problems that your customers are having?
- Are your social media posts indicating the reasons people used your services?
Good marketing is critical to how to grow a plumbing business because it provides a connection to your customer by using the language customers understand. You might offer water heater repair, but the customer might not be aware it’s the source of the problem. Instead, their concern may be that it takes too long for water to get hot.
Strategy #2: Targeting New Customers
ServiceTitan recommends that you allocate up to15% of your sales to your marketing budget. As you look at how to grow a plumbing business with new customers, you want to make sure you are dedicating enough money to make a strong marketing effort. Using the customer information you gathered, consider what other types of customers could benefit from those services if they knew you offered them. Here are some examples:
- Realtors: Connect with realtors and offer inspection services and plumbing upgrade recommendations to prepare the home for sale. You may also get a referral for this work from a successful buyer.
- Spring inspection: Create a spring plumbing inspection service where you review all the plumbing in the home and note anything of concern. It offers peace of mind for the homeowner and builds a relationship that could lead to future business.
Each customer interaction also provides an opportunity to ask for a referral which can also help generate more business.
Strategy #3: Onboard a New Service
A final strategy of how to grow a plumbing business is to consider onboarding a new service. Accurate Leak and Line specializes in underground plumbing diagnostics and repair. It’s a service that elevates our brand from others in the plumbing industry, and our rates reflect that specialized training. When you offer something unique to a diversified customer group ― residential and commercial customers ― you increase opportunities to build revenue. As an established plumber, we offer incentives to convert your current business to an Accurate Leak and Line franchise.
Expand Your Plumbing Business with Us
We recognize that consumers often view plumbing businesses as all the same, even when they can offer very different services. With a conversion franchise, you convert your current business into an Accurate Leak and Line franchise and begin offering our additional, specialized services. For many plumbing businesses, a conversion franchise is an opportunity to expand when the business owner wants to grow or do something different. We can take you through the conversion process and how it can grow your plumbing business in an innovative and financially rewarding way.
Contact Accurate Leak and Line
Submit our franchise inquiry form so we can reach out for a broader conversation about converting to a franchise and growing your business.
